I am not a writer. I am not a journalist. I am not even a marketer (yet). I am a student. But you are reading my opinions right now. You are not paying to read it and I’m not being paid to write it. The experience of creating this blog made me think about this concept. My analysis of digital marketing issues are now in the public forum of the internet and all it asked of me was my time. Gone are the days of news, opinion, criticism, debate and comment being owned and controlled by newspapers. The power of influence is now held by people like me; bloggers.
Ecommerce is steadily on the rise. Traditional retailers are feeling the pressure from consumers changing opinions and preference towards shopping online. As consumer’s preferences to where they shop change, so do their processes of how they shop. Continue reading