We Trust Bloggers Because We Can Be One

I am not a writer. I am not a journalist. I am not even a marketer (yet). I am a student. But you are reading my opinions right now. You are not paying to read it and I’m not being paid to write it. The experience of creating this blog made me think  about this concept.Blog My analysis of  digital marketing issues are now in the public forum of the internet and all it asked of me was my time. Gone are the days of news, opinion, criticism, debate and comment being owned and controlled by newspapers. The power of influence is now held by people like me; bloggers.

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Influencing The Buyer Decision Process Online

Ecommerce is steadily on the rise. Traditional retailers are feeling the pressure from consumers changing opinions and preference towards shopping online.  As consumer’s preferences to where they shop change, so do their processes of how they shop. Continue reading

The New Way to Pay

Imagine it. You are sitting on the couch after a long day of work,
maybe enjoying a cold beer. The stress of the day still weighing heavy on your mind and in the not too distant future is the need to get up and cook dinner. Then on the TV comes an ad for a delicious wood fired pizza. You decide this is the answer instead of cooking or convincing someone else in the house to cook for you. With the wave of a hand, with the help of MasterCard and Xbox Kinect, the pizza is ordered and on its way. This is the possible vision for MasterCard. Continue reading

QR Codes Reveal Secret

Victoria Secret has recently launched a risqué campaign involving the emerging trend of QR codes. As part of their ‘Sexier Than Skin’ campaign, these billboards have been displayed in prominent locations in the U.S. As the picture shows, the QR code is scanned by a mobile phone and it
links to the image of the woman wearing Victoria Secret underwear. Continue reading